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When Should You Hire a Franchise Coach?

Business Coaching
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It’s hard to know when you should enlist help - especially if you’re an entrepreneur at heart who loves to take the reins and power forward toward your end goal. Still, sometimes it’s beneficial to have a guide to keep you on course, especially during your path to franchise ownership.

Here are a few instances when it makes sense for you to hire a franchise coach.

When You Need an Honest Opinion About a Franchise

Not all franchise owners are created equal, just like not all franchises are right for specific people or personality types. Still, it’s easy to get caught up in the marketing of each franchise and look only at the good parts of each.

A coach can help you to see the pros and cons of each franchise you’re considering so you’re more likely to choose the one where you have the biggest chance of succeeding.

When Your Emotions Are Calling the Shots

Buying a franchise is an emotional experience. You’re investing a lot of your time, money and family into this new business, so it makes sense that your emotions can start calling the shots instead of your logical side.

A coach can get you back on track and help you see franchise ownership from a more practical view point.

When Your Passions Aren’t Aligning With Franchise Ownership

It’s easy to fall into the trap of believing you can be successful as long as you love what you’re doing. A good franchise coach won’t buy that reasoning though. Although a good franchise coach will take a look at your interests, hobbies and values, he will also give just as much weight to your skill set and talents. Sometimes these two align; sometimes they don’t.

If you’re dead-set on owning a franchise that falls in line with your passions, a coach can give you feedback from a more practical standpoint.

When You Need to Talk Through Your Franchise Options

Sometimes, you don’t just need guidance. You need someone to listen to you who knows and understands the industry.

Talking through your franchise options with a coach is a great way to determine which franchise business is for you and how you’ll tackle the challenges that go along with owning your own franchise.

When You Need to Think Beyond the End Result

Starting a franchise is a big undertaking. Although you have the backing of the corporation, you still must stock your business with equipment, market your own franchise, and more.

There are systematic ways to get from concept to thriving ownership. Franchise coaches can help you through the investigation phases and the agreement preparation phases so you’re sure to get on the right track from the get go. Having a coach in the beginning means less wasted time on learning the systems and procedures so you can get started faster.

Is a Coach Right for You?

Franchise coaches are hugely beneficial for many new franchise owners. Enlist their help before you buy and you’ll increase your chances of success in your new venture.

Susan Payton is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She’s written three business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, The Marketing Eggspert Blog, and Tweak Your Biz. Follow her on Twitter @eggmarketing.

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