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NexCen Brands Promotes David McDougall to Senior Vice President of QSR Operations

July 17, 2009

He is responsible for operations, supply chain and training for the Company’s five global QSR brands: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, and Pretzelmaker®/Pretzel Time®. McDougall reports to Chris Dull, President of NexCen Franchise Management.

McDougall has over 30 years of food service experience, which includes quick and full service, specializing in operations, training, franchising and international business. Since joining the Company in August 2007, McDougall has served as Vice President of QSR Operations. Prior to that, he worked at Cinnabon for 12 years and held positions of increasing responsibility, including Vice President of Franchise Operations as part of FOCUS Brands. Dave recently received the prestigious Certified Franchise Executive designation and is an active member of the International Franchise Association.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, “We are very pleased to recognize Dave’s achievement with this well-deserved promotion. He has demonstrated expert knowledge in franchise management and his contribution to NexCen has been invaluable, particularly as we continue to focus on growing our franchise businesses.”

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, “Since joining the Company, Dave has proven to be a tremendous asset to our team. He epitomizes the ‘franchisees as our customers’ business philosophy and consistently strives to improve franchisee relations by identifying and implementing key initiatives.”

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