Trends and Facts About Advertising & Marketing Franchises
Everywhere we go, we face advertising and marketing messages. We leave the house and see a van driving past, bearing the branding of a local supermarket. We walk down the street and see a discarded candy wrapper attracting our eyes with its bright colors and cheerful images.
We check our email and sift through the marketing messages from companies we're either familiar with or who are desperate for us to notice them.
Indeed, marketing and advertising is everywhere in the modern world. And it should come as no surprise, therefore, that Canada has the world's tenth-largest advertising and marketing industry. And in 2023, the Canadian media advertising sector is predicted to bring in a staggering $12.6bn.
So, if you're capable of influencing, enthusing, challenging, and entertaining, there's a super-profitable opportunity waiting for you in one of Franchise Direct's advertising and marketing franchises.
The advertising and marketing sector employs an array of media to deliver enticing marketing messages, including:
- Print media, such as newspapers and magazines
- Billboards and posters
- Digital advertising, using social media and SEO to get discovered
- Mobile internet and smartphone tracking
Then, there are indirect marketing and advertising approaches, such as:
- Cookies and trackers
- Content marketing
- Product placement
Advertising and marketing franchises use a wide array of approaches, while some specialize in specific disciplines, such as SEO. However, most advertising and marketing franchises have a healthy digital and mobile advertising arm with the expertise to beat the algorithms.
So, if you’re looking for an exciting opportunity to engage your creativity, there’s an advertising and marketing franchise waiting to take you under their wing — with experience or without.
Read on to find out how.
Starting in business is intimidating for many, especially in a marketplace as vibrant as advertising and marketing. The competition is well established, with reputations that help them win the big contracts.
So, starting out alone can feel like a genuine David and Goliath situation. But, of course, David overcame the giant by engaging his brain, feeling the fear, and doing it anyway. And you CAN join this heavily saturated marketplace with a highly experienced partner.
Check out Franchise Direct's advertising and marketing franchises list, and find a company that interests you. In many cases, you don't need experience to invest in a franchise — your parent company offers all the training you need to break into the industry.
But it doesn’t stop at training. When you invest in an advertising or marketing franchise, you benefit from:
- Instantly recognizable branding that your future clients already recognize and trust
- A ready-to-go operational infrastructure forged through many years of trading experience
- An HR function that helps ensure your new business runs in compliance with trade and employment regulations
- Ongoing support from an experienced partner
You'll typically build an ongoing relationship with your franchise partner, who will help steer your business toward profit and self-sustainability. With an existing supply chain, you'll benefit from favorable operating costs and gain access to the parent company's reputation for outstanding customer relations and timely delivery.
So, remember, with advertising and marketing franchises, you get:
- Expert training from people who have first-hand experience
- Genuine market insight that helps you stay that extra step ahead of the competition
- An experienced partner, there to support your new venture — every step of the way
- Immediate curb appeal, helping clients find you, and getting you noticed instantly!
Facts About Advertising and Marketing FranchisesDigital marketing alone is a $4bn industry in Canada. And the future is undoubtedly digital, with over 90% of Canadian marketers using digital platforms as their principal medium.
Content marketing is a big earner for advertising and marketing franchises. For the uninitiated, content marketing is the indirect approach of getting a brand message across, using digital platforms to deliver content. However, unlike traditional advertising, content marketing typically offers semantic content — that's valuable content with a hidden marketing message.
You can find examples of content marketing everywhere online:
- Social media platforms — people share vlogs, blogs, and video content that feels like it’s offering something of use; like a “how to” or an instructional piece
- Search engines
- Video-sharing platforms, such as YouTube, TikTok, Vimeo, and Instagram
- Blogging sites
- Company websites
Marketing is essential to a business's growth, but for many small businesses, navigating the world of advertising and marketing is daunting.
Small businesses tend not to have the expertise to cut through the saturated world of content marketing. After all, 3.7m new videos are uploaded onto YouTube daily, amounting to a staggering 271,330 hours of content.
How can a small business possibly cut through that?
And this is where advertising and marketing franchises offer their expertise, helping businesses of all sizes beat the algorithms to ensure that their new content arrives on timelines and at the top of search engine results pages.
Franchising vs. Independent
For many, franchising is the safest way to go into business for yourself because you take on immediately recognizable branding and inherit a reputation for excellence. And that’s before you’ve even opened up shop.
Independent companies, on the other hand, often struggle to penetrate the marketplace — it's almost impossible to cut through the noise of the established competition.
Investing in an advertising and marketing franchise means you get to the front of the queue; right from the start.
Additionally, banks and moneylenders often favor the franchise model. This is because the business has already proven itself successful and capable of expansion, making the loan application process smoother for most franchisees.
On the other side of the coin, indies often struggle to convince moneylenders to part with their cash because they have no reputation or evidence of market viability. And when they do achieve their startup funds, they have to enter the marketplace with no reputation, which makes it more challenging to recoup their initial investments.
Franchises often hit the ground running with an operable infrastructure, a tried-and-tested product line, and an inherited reputation that helps them entice clients right from the start.
Advertising and Marketing Franchises
Check out Franchise Direct's great selection of advertising and marketing franchises. And help Canadian businesses get customers to help Canadian industries thrive!
Find your brand new start with Franchise Direct.