Wheel Color it™

WHEEL COLOR IT FRANCHISE

Own the Future of Wheel Repair

A Wheel Color It Franchisee owns the future of the wheel repair and replacement market in their area. We’ve combined advanced technology with an AI-driven marketing plan and robotic automation to deliver results that safely transform damaged wheels back to like-new condition. We fully support our Franchisees and help you sell our services to your local wholesale and retail marketplace.

Legacy Founder

Tom M., our founder and CEO, became a “Wheelpreneur” in 2000 when he started the mobile wheel repair industry. He built his first company into the world’s largest, generating nearly $100 million in annual sales in its final year before he sold it and retired in 2015.

Tom has now re-entered the wheel repair and replacement industry to create what many call disruptive and game-changing. Our go-to-market strategy and the technology we use to perform services will set you apart from every competitor in your market.

MORE SERVICES PERFORMED UNIQUELY = MORE PROFITS

• Wheel Personalization & Color-Change Services
  Earn substantial profits wholesaling to auto dealers, collision shops, and tire stores—accounts we help you secure. Your phone will be ringing nonstop with retail customers willing to pay premium prices. Repairing wheels and blacking out silver wheels is now the rage!
• Wheel Repair Services for All Types of Wheels
  We work with painted, diamond-cut, and polished wheels that have cosmetic or structural damage. All repairs include a lifetime, corporate-backed workmanship warranty.
• Diamond-Cut Wheel Repair
  Wheel Color It is one of the few companies in the Eastern Hemisphere offering safe, automated diamond-cut wheel repair using our CNC lathe operating system. The machine records the exact amount of metal removed to ensure every repair is completed safely.
• Wheel Straightening Services
  Poor road conditions create endless opportunities to straighten bent wheels or restore curb-damaged wheels to OEM finish. Our wheel-straightening system is endorsed and proven safe by the Society of Automotive Engineers, a Detroit-based engineering authority.
• Remanufactured Wheels
  If a wheel is unsafe to repair—no worries. We connect you with suppliers who stock refurbished wheels as an affordable alternative to $1,000+ OEM replacements.
• EZ Spare & EZ Roller/Spinners
  Provide customers with mobility while their wheels are being repaired. You can loan retail customers our drivable spare wheel system, widely used by OEMs and AAA.

HOW WE GO TO MARKET

Franchisees operate from mobile units we manufacture or from workshops we design—both unique solutions. All accounts within your region become your exclusive territory.

SCANNING SOFTWARE

Service departments love our AI-powered scanning software, which quickly identifies wheel damage and generates pricing for consumers. Collision shops can also use it to assess damage and produce fast, accurate estimates.

DTM POWDERLOCK™

This coating looks, feels, and performs like powder coating—yet it can be applied from a mobile unit. Wholesale customers no longer have to wait days for powder-coated wheels to return. We deliver same-day results!

UNMATCHED INDUSTRY CONNECTIONS

We maintain strong relationships with BMW, Mercedes, GM dealerships nationwide, as well as major collision networks like Caliber and Gerber and leading tire retailers.
You serve your local shops—we bring the customers to you.
You deliver the service.

INVESTOR-READY

We support owner-operators and investors looking to build multiple locations and generate long-term wealth. Our neighborhood remanufacturing concept is in high demand—act quickly to secure your share of this multibillion-dollar marketplace.
Hands-off investor opportunities are available.

What You’ll Need:

• $35K Franchise Fee
• $150-$175K Liquid Capital for equipment and a static or mobile workshop
• Credit available for qualified investors

Let’s Talk!
Already own a wheel repair or auto-related business? This could be your next major leap.

Ready to Drive Your Success with Wheel Color It?
Let’s connect today.

Request information below to learn more

Please do not request information unless you’re a serious inquirer, the person that will operate the business and will speak with our representative prior to sending information.