Fibrenew : Meet Fibrenew Franchisee Ann Benes, Fourteen Years In

This Fibrenew franchisee profile features Ann Benes describing fourteen years operating Fibrenew of Lincoln. The video grounds the franchise pitch in the operating reality of an established owner who has built her territory over more than a decade, and who can speak in concrete terms about service mix, customer acquisition, and the lifestyle the model enables. Ann describes the service mix in operational terms. Residential is the majority of the business, with furniture as the largest single category — that's how the customer base was built in the early years, and it remains the bulk of the work today. The mix also includes warranty work and a smaller automotive piece, which is mostly private clients plus a handful of car lots that call her when they want quality repairs and don't want their normal vendor doing the work. On customer acquisition, Ann describes referrals as the dominant channel — but with the website now driving meaningful additional volume. As she puts it, customers Google what they want, and the website pulls a significant portion of new business. A typical day starts with morning bookkeeping while her daughters get ready for school, followed by a route of jobs, a weekly business networking group meeting that doubles as a referral generator, and afternoon phone-and-email work back at home. The interview's most distinctive section is on family fit. Ann describes the freedom to schedule around her daughters' school calendar — including high school sports — as the primary reason the family chose Fibrenew. She describes the brand culture as friendly and family-focused, and notes the support architecture: events where any owner can sit down and talk through problems and a phone line that is consistently answered when help is needed. Ann also speaks to her experience as a woman in a non-traditional category. She describes never being treated differently by other franchisees, the growing presence of women taking ownership in the network, and her view that customer professionalism is a posture more than a gender dynamic. This watch page is part of the Fibrenew Canada content series on Franchise Direct Canada.