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One of the biggest questions prospective franchise owners struggle to answer is, “How will I know what to do once I get the keys to this new franchise?”
There’s a learning curve with any new venture; no matter how experienced you are, learning the ins and outs of a new franchise requires training.
Franchisors typically go to great lengths to help their new franchisees not only get started with the new venture but continuously grow in their role. Remember, your success feeds their success.
More often than not, franchisors will provide three types of training to get the franchise-related skills of their franchisees up and ready to continuously grow in their role.
Classroom Training
The first part of training given to new franchisees often happens in a classroom setting, typically at the franchisor's headquarters. If you’re concerned about travel time, talk to the franchisor before signing the documents to get a better feel for what’s expected. Some franchisors will also use videoconferencing for this part of the training.
The face-to-face classroom format allows franchises to give a history of the brand, operational instructions, and core reporting requirements up front, so the franchisee starts with a strong foundation of knowledge about the brand. Meeting in person with other franchisees and the franchisor offers an opportunity to go deeper into the core knowledge needed to run the business most effectively.
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Field Training
Sometimes, the franchisor will visit a franchisee at their store or home base. The franchisor is often there to look at the processes and procedures in place, how well the product is being delivered to the customer, and the overall customer/employee experience. In getting ground-floor insight, the franchisor has a better opportunity to go into detail about where there are opportunities for growth, refinement, and more success.
At Home Training
Many franchisors use at-home training programs to kickstart and continue developing their franchisees. These programs allow for a more flexible learning environment and are also a more cost-effective way of delivering material that needs to be consumed but doesn’t require face-to-face or personal interaction.
Ongoing Evaluations
No matter what type of training you receive, one thing is certain — your franchisor will provide you with feedback on your performance. These performance reviews are designed to equip you with continued personal and professional growth to make your franchise successful. Leaning into these evaluations and asking questions will help you develop your skill sets and enhance your long-term success, creating a more vital relationship between you and the franchise you invest in.
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Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys.