Thinking about logistics, profitability, and market demands is normal when considering starting a franchise. While these areas are important, one overlooked aspect of franchise ownership that must be addressed before you get started is mindset.
Mindset refers to your attitude about franchise ownership. The attitude with which you approach your new role as a franchise owner lays the foundation for how you respond to challenges, difficulties, and hurdles. Getting the right mindset about your franchising journey before you invest can help you move faster and more effectively through unforeseen circumstances that will inevitably enter your path during your journey.
Here are six attitude traits to adopt or refine as you enter the world of franchising.
Courage
Starting a franchise is one of the best ways to pursue business ownership because you’re doing so with an established business strategy and brand at your disposal. However, you will still need a healthy dose of courage as you step on this new path. Telling your friends and colleagues. Leaving your current job. Spending the initial investment needed. Any of these steps require courage and fortitude.
Creativity
Many people are drawn to franchising because of the established marketing and creative elements. While these are beneficial, every franchise owner does well while embracing a little creativity too.
Each geographic area is unique when franchising. That means that each franchise owner needs some creativity to adopt the franchise successfully into their region. Keeping an open mind while simultaneously following the established playbook put in place by the franchise can help you reach success even faster.
Resilience
Anything worth doing will come with a few bumps along the way. Unexpected challenges can pop up, making you adjust your approach and navigate your process differently. When that happens, having an attitude of resilience to push through the hard can help you adapt how you scale those hurdles and move forward with a positive outlook.
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Adaptability
One of the nicest parts of franchising is that so much of the process is plug-and-play. The franchisor has done a lot of the heavy lifting for you, allowing you to move forward independently but with a system in place.
Still, there will be times when you’ll need to adapt to fit the set model into your region, market, or demographic’s needs. Knowing how to adapt the system combines creativity and resiliency into this additional attitude trait for franchising success.
Curiosity
Never stop learning. That’s a lesson we’re taught from childhood. There’s value in staying curious about what the market needs, why the franchise approaches things the way they do, and what’s happening in your customer’s life. The more interested you can be, the more interesting your franchise will be to your customers and to you.
Humility
Ultimately, things don’t always go as planned, but that’s okay. You don’t start a franchise to build your pride. You start it to build your financial freedom and happiness quotient. Practicing humility allows you to take responsibility for things that don’t go well and learn from your mistakes.
You will find more joy in your entrepreneurial journey when you can adopt a humble attitude while staying interested, adapting to new challenges and keeping a resilient attitude, while using creativity and proceeding with courage.
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Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys.