You’re not in this alone. That’s the concept behind every franchise investment that allows newly minted franchisees to have a strong start in their new venture. While that promise rings true when deciding to invest in a franchise, many new franchisees wonder what the training and support look like once you’ve signed the agreement.
Training and ongoing support are two mechanisms that franchisors use to help you succeed in your new role. However, they look different at every company. Sometimes, they take place virtually, and sometimes, they take place in person. Sometimes the training spans a few days, other times it spans a few weeks. Here’s what you can expect from the training and support you’ll receive from your franchisor when you invest.
Your Participation is Key
When you invest in a franchise, you’ll be invited to an onboarding training session. This session is often mandatory, but you must show up with an open mind and heart for learning.
At the onboarding session, franchisees learn about the brand’s culture, the vision for the franchise, and the values on which it was founded. Likewise, you’ll learn critical information, such as which suppliers to use, how to structure your daily operations, how to find top talent, and more.
Because franchising is a plug-and-play system, you’ll learn the ropes from day one with a playbook that shows you exactly how to succeed at the franchise. But the franchisor can only give you so much information. It requires you to also act on what’s being taught to have the highest chance of success.
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Ongoing Support and Services
After the first round of training to get your franchise off the ground, many franchisors also offer ongoing and specialized services to help you hone in on needed skills. These ongoing trainings often include marketing strategies, operations, management, and financial training to help you keep your franchise visible and running like a well-oiled machine behind the scenes.
Navigating Hurdles as a Team
In addition to the wealth of knowledge and resources the franchisor offers, franchisees also receive access to a community of other franchisees in the trenches doing the same work for the same brand, just in a different territory. The ability to share experiences and learn about what’s working or what isn’t can open the door to new opportunities for franchisees.
Franchisees play a crucial role in shaping the training programs. When they come together to share feedback, wins, and concerns through their experience in the field, the franchisor gets the opportunity to learn from their investors. Many franchisors use this feedback to continue to develop their training programs and make updates based on industry trends. These continual updates allow franchisees more opportunities to learn and grow collectively. Or, as the expression goes, create a rising tide to lift everyone’s ship.
Franchising is designed with a tremendous amount of support to ensure potential franchisees thrive. By tapping into these training and support networks, franchisees not only pursue their own franchise investment but also contribute to the collective growth of the franchise community, with the wind of others in their sails.
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Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys.