Best.Energy : Best.Energy Partner Pranav Kanoria of EnergyCube in Mumbai
How to use this video
This video features insights from a current franchisee sharing their experience with the Best.Energy franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
In this Best.Energy Mastermind 2024 interview, Pranav Kanoria of EnergyCube in Mumbai describes how a family with deep roots in heavy industry came to add energy efficiency to its portfolio. Pranav started his Best.Energy journey within the past year, and his early experience reflects the perspective of a partner moving quickly out of the discovery phase and into active customer development. Pranav's family business background is in manufacturing — including a cement unit and interests in industrial gases. Both segments are power-intensive, and his exposure to the realities of energy cost in heavy industry is what initially pulled him toward energy efficiency. Looking for genuine ways to reduce power consumption across the family operations, he came across Best.Energy and was drawn to the unique technical positioning of the platform. The interview captures Pranav in the middle of go-to-market planning for the Indian market. He's targeting multiple sectors where the value proposition is clear and the sales cycle is workable: F&B (food and beverage), retail, and higher-value production environments where shop floors are air-conditioned and energy intensity is high. The diversification of target sectors is intentional — early-stage partner pipelines benefit from breadth before specialisation. For prospective Best.Energy partners, Pranav's story illustrates two patterns worth understanding. First, the cross-over from heavy-industry exposure into energy efficiency consulting is a natural one — partners who already understand large industrial energy use have an immediate credibility advantage with similar customers. Second, the early months of a partner's journey are about exciting the right customers in the right sectors, not about scaling broad — and the Best.Energy proposition appears to convert well in that early phase. Best.Energy is a UK-founded global energy monitoring company built around the Eniscope platform, with more than 100 partners working in over 50 countries. This watch page is part of the Mastermind 2024 partner profile series on the Best.Energy Canada Franchise Direct profile.