Best.Energy : Best.Energy Partner Anwar Shahada of IoTech in Saudi Arabia
How to use this video
This video features insights from a current franchisee sharing their experience with the Best.Energy franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
In this Best.Energy Mastermind 2024 interview, Anwar Shahada of IoTech in Saudi Arabia describes how he found his way to the Best.Energy partnership and what attracted him to the opportunity. Anwar's background sits at the intersection of business and technology — he's a technical-functional consultant whose career has been built around closing the gap between the operational side of a business (finance, marketing, maintenance, construction) and the technologies designed to serve those departments. Anwar describes a roughly year-long search before landing on Best.Energy. What ultimately stood out was that the technology and the market problem mapped neatly onto each other. Energy consumption is a global issue — manifesting differently across markets (low consumption with high tariffs in some countries, high consumption with structural inefficiency in others) — and the Best.Energy platform solves it through monitoring rather than through the more complex BMS or metering systems Anwar had previously evaluated. The video positions Anwar's decision as both technically grounded and personally aligned. As a consultant whose specialty is bridging functional and technological domains, the Best.Energy proposition let him keep practising his core craft while building a business in a category he believes is structurally durable. For prospective Best.Energy partners, Anwar's story is useful for two reasons. First, it shows how partners with technical or consulting backgrounds tend to evaluate the opportunity — the analytical lens and the timeframe are characteristic of professionals making this kind of decision. Second, it shows the global reach of the partner network and the kinds of regional energy market dynamics that drive demand outside North America and Europe. Best.Energy is a UK-founded global energy monitoring company built around the Eniscope platform, with more than 100 partners working in over 50 countries. This watch page is part of the Mastermind 2024 partner profile series on the Best.Energy Canada Franchise Direct profile, alongside additional partner interviews and the brand's opportunity content.