Best.Energy : Best.Energy Partner Paul Poirer on Energy and Sustainability
How to use this video
This video features insights from a current franchisee sharing their experience with the Best.Energy franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
In this Best.Energy Partner Profile Series interview, Paul Poirer describes how a partnership that began in October 2015 evolved into a business focused on two things: energy management and sustainability. Paul's company has been positioning around those two service lines for nearly a decade, with Best.Energy as the technical foundation underneath the energy management practice. Paul's path to Best.Energy started with a setback. He had launched his business with a different energy-saving technology that ultimately didn't deliver on its promised results — a real risk for any operator selling efficiency claims to commercial customers. The introduction to Best.Energy came through an associate, and Paul describes reading through the platform information as the moment he realised this was the technology his business actually needed: one where energy savings could be proven in real time, eliminating the trust gap his prior technology had created. The phrase that closed the deal for Paul was Best.Energy's positioning line: 'we make the invisible visible.' For a customer evaluating an energy efficiency claim, that's the difference between a vendor selling a promise and a vendor selling provable performance. From a partner's perspective, that same positioning is what lets them sell with confidence into customer environments where credibility once burned cannot be rebuilt twice. For prospective Best.Energy partners, Paul's story is a useful reminder that the energy-tech category is full of products that don't survive contact with real customer environments — and that the Best.Energy platform is built around the kind of demonstrable proof that lets partners avoid that trap. Nine-plus years into the partnership, Paul's business has continued to grow on that foundation. Best.Energy is a UK-founded global energy monitoring company built around the Eniscope platform, with more than 100 partners working in over 50 countries. This watch page is part of the Partner Profile Series on the Best.Energy Canada Franchise Direct profile.