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Start a STRONG Pilates Franchise

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Launched in Australia in October 2019, STRONG Pilates is growing exponentially with 130+ territories sold & reserved across Australia, New Zealand, Canada, Singapore, Spain and the UK.

The STRONG Offer

Join Australia’s fastest growing Pilates franchise and own your own STRONG Pilates studio.

In 2022, the Pilates industry experienced 250% growth in Australia and New Zealand, with its popularity now 2.8 times that of yoga in Australia alone. The global Pilates and Yoga market has an anticipated compound annual growth rate of 10.0% from 2021 to 2028, with the majority of key players being Pilates studios.


At STRONG, we never rest on our laurels. We are constantly conceptualizing and testing new fitness technology that can add to and evolve the STRONG offering to enhance our client experience.

STRONG aspires to be at the forefront of innovation to enhance our client experience and keep evolving, ensuring we set you up for success. Our unique concept with our exclusively licensed machines, brings a full body workout that is high intensity and low impact for a sustainable approach to fitness.
  • Rowformer- The ROWFORMER is a cutting-edge, first-of-its-kind machine that combines progressive spring tension, quality vinyl anti-microbial seats with foam insets for cushion and stability, resistance bands, and the renowned Concept 2 rowing machine equipped with a proprietary foot plate and seat system, all monitored by the PM5 for comprehensive tracking. Put simply: Rowing Machine + Reformer Bed = A ROWformer
  • Mobility- STRONG’s Mobility Screens provide a guided stretch 10 minutes before or after a STRONG class. The screens generally sit in communal areas within the studio and display a yoga flow that directly relates to the type of STRONG session on the day.
  • Instructor-Assist- Unique to STRONG Pilates, our instructor-assist technology provides a visual queue to the members, displayed on movement screens around the studio. Our instructors have full control, using a remote system to move from one exercise to another.
  • Ride- Row or ride? The choice is now yours. Introduced in 2023, RIDE stays true to our high intensity, low impact ethos, giving our members another way to HIIT their goals. The introduction of the Bikes is allowing members to choose their favourite equipment for their cardio workout.


Our comprehensive onboarding program will set you up for success. Together with our tried and tested presale campaign, our studios open their doors with an average of 175+ members.

As a STRONG partner, you not only reap the rewards of small business ownership, but you also benefit from leveraging our international advertising, public relations, and communications initiatives built around the STRONG brand.

At STRONG we are focused on staying one step ahead, offering our partners a complete package of products and services, which include:
  • Large territories
  • A unique service offering
  • Innovative training systems & tech
  • A highly competitive & profitable business model
  • Endless support & guidance through on-boarding, pre-sale and ongoing studio operations
  • An evolving brand that’s always ahead of the curve
  • World class marketing & operations guidance


Our ideal candidate will be community oriented and passionate about fitness and helping others. No previous gym or business experience is necessary.

Start your journey today.

Request information below to learn more
Strong Pilates Financial Data
The following financial information was provided by Strong Pilates to give you more information about the costs associated with a Strong Pilates opportunity
Minimum Cash Required:
Franchise Fee:
Required Net Worth:
Total Investment Range:
$300,000 - $750,000
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Available Locations:
Single-Unit and Multi-Unit Opportunities available throughout Canada, EXCLUDING: Quebec.
Business Type:
Financing Assistance
Training Provided:
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