Graze Craze

Launch Graze Craze in Your Canadian City

Graze Craze is a leading artisanal charcuterie franchise with 100+ locations worldwide and a dominant presence in European markets. The brand specializes in curated, made-to-order charcuterie boards combining premium cured meats, imported cheeses, fresh produce, and gourmet accompaniments. Founded on the principle that charcuterie is both an art and a social experience, Graze Craze has become synonymous with quality, visual appeal, and customer engagement. The brand is part of United Franchise Group (UFG), a franchise organization with 1,600+ locations in 60+ countries and over 35 years of international expansion experience.

Graze Craze operates in the specialty food market, a segment valued at approximately $1 billion globally and growing. The franchise model eliminates the need for in-house cooking or complex meal preparation—all boards are assembled on-site from premium pre-sourced ingredients, making operations lean and scalable.

THE FRANCHISE OPPORTUNITY

A Canadian franchise agreement gives you the right to operate Graze Craze locations in your designated city or region. As a franchisee, you own and operate one or more standalone locations, kiosks, or co-branded concepts within the Graze Craze system.

Revenue comes from direct customer sales of charcuterie boards, corporate catering contracts, and special events. Unlike restaurant models, Graze Craze has no cooking requirements—all ingredients arrive pre-sourced and ready to board. This eliminates kitchen complexity and allows you to focus on merchandising, presentation, and customer experience. Unit economics are strong, with high gross margins and flexible labor models.

WHY CANADA?

Canada is a sophisticated, affluent market where foodservice consumers actively seek premium, experience-driven concepts. Canadian cities—from Vancouver to Toronto to Montreal—have large populations with disposable income and demonstrated appetite for artisanal food experiences. The Canadian specialty food sector is one of North America’s fastest-growing segments.

Canadian catering markets are also robust. Corporate events, weddings, and private celebrations are consistent demand drivers. For a franchisee with existing catering relationships or networks, Graze Craze provides an adjacent revenue stream that complements existing business.

Franchise adoption in Canada is mainstream and sophisticated. Canadian franchisees understand multi-unit systems, brand standards, and professional operations. The market is geographically dispersed but densely populated in key metros, creating natural opportunities for area development.

WHAT THIS OPPORTUNITY DELIVERS

• A proven brand with 100+ locations worldwide and strong recognition in growth markets
• No cooking required—all assembly from pre-sourced, premium ingredients eliminates operational complexity
• High-margin unit economics with flexible labor and cost structure
• Strong appeal to Canadian corporate catering, events, and affluent consumer segments
• Scalable model supporting single units, multi-location expansion, or kiosk formats
• Comprehensive training at UFG headquarters plus ongoing operational support
• Access to global supplier networks providing consistent, premium ingredient sourcing
• A brand positioned in a rapidly growing specialty food category

YOUR ROLE AS A MASTER LICENSEE

• Develop and execute local marketing strategies that build awareness and drive foot traffic in your Canadian market
• Manage operations including ingredient ordering, daily board assembly, staffing, and customer service
• Build relationships with local corporate clients and event planners to establish catering revenue streams
• Maintain strict brand standards for ingredient quality, board presentation, and customer experience
• Recruit and train staff in ingredient knowledge, plating techniques, and Graze Craze service standards
• Track inventory, manage food costs, and optimize margins within Graze Craze guidelines

TRAINING & SUPPORT

Training begins at UFG headquarters in West Palm Beach, Florida, covering supply chains, ingredient sourcing, board assembly techniques, food safety, catering operations, and marketing. UFG provides on-site support during your launch.

Ongoing support includes access to the proprietary Graze Craze supplier network, seasonal ingredient coordination, marketing templates and campaigns, franchisee peer network for knowledge sharing, and quarterly business reviews. All systems operate in English, integrating seamlessly with Canadian operations.

IDEAL CANDIDATE

The ideal Canadian franchisee is a foodservice entrepreneur, catering operator, or event professional with experience managing food businesses and customer relationships. You understand food quality, have relationships in the hospitality or events sector, and are eager to leverage a proven brand.

Existing catering operations looking for a complementary revenue stream are ideal candidates. Culinary training is a plus but not required—Graze Craze training covers all ingredient knowledge and board assembly techniques. The right partner combines business acumen with a genuine passion for food and customer experience.

Take the next step.

If you are a foodservice professional ready to bring Graze Craze to your Canadian community, request our Franchise Disclosure Document and Information Pack or schedule a discovery conversation with our Canadian expansion team.

Request information below to learn more