Hickory Dickory Decks : Founder and Franchisees on the Hickory Dickory Decks Deck Business
How to use this video
This video focuses on the franchise opportunity itself, including what ownership may involve and how the system operates. As you watch, consider the expectations around time, responsibilities, and investment level. If the opportunity aligns with your goals, the next step is to request more information and speak directly with the franchisor.
About This Video
This Hickory Dickory Decks brand video is structured as an introduction by founder and CEO Tom Jakes, followed by short reflections from six or seven Hickory Dickory Decks franchisees recorded in 2019. The format makes it useful for candidates who want both the founder's framing and a quick sample of franchisee voices in a single asset. Tom opens the video and frames what follows. Several franchisees then describe what they value about owning a Hickory Dickory Decks franchise. One franchisee describes himself as a people person who values the daily work of meeting interesting customers, understanding their projects, and acting as a solution provider — and notes the satisfaction of customer smiles when projects are complete. He describes year-on-year growth across six years of ownership and revenue exceeding the million-dollar mark in each of the most recent two years. His career path included roughly twenty years as a carpenter at Hickory Dickory Decks head office in Hamilton before moving to Muskoka to run his own franchise. Other franchisee voices speak to the variety of project work, the satisfaction of taking a concept from a piece of paper through to a finished outdoor space, and the relational nature of the business — customers regularly become friends after a project is complete, and the work supports a lifestyle franchisees describe as a good way of life. One franchisee specifically describes the schedule flexibility allowing him to balance the deck business with sailing in Muskoka. The video closes with a franchise manager — based at head office — describing the role's central pleasure: visiting each franchisee on-site, sitting down to discuss growth plans on the very custom decks they have built. He invites prospective candidates considering a career change to reach out, noting that all Hickory Dickory Decks franchises are listed on the brand website with direct contact details so prospective candidates can speak with operating franchisees directly. This watch page is part of the Hickory Dickory Decks content series on Franchise Direct Canada.