Greg Potticare Lists Five Advantages of Owning a Hickory Dickory Decks Franchise

This Hickory Dickory Decks video is shot on the show floor at the Calgary Franchise Expo and features Greg Potticare — speaking on behalf of the Hickory Dickory Decks franchise team — laying out five concrete advantages of owning a Hickory Dickory Decks franchise to attendees evaluating the opportunity. The five advantages Greg walks through are explicit. First, thirty-two years of operating history as an industry-leading brand. Second, a high-traffic franchise-supporting website at dex.ca. Third, established systems across every part of the deck-business operating cycle — sales process, building methodology, permits, and design. Fourth, a family-run operating environment with weekly training segments designed to keep franchisees current. Fifth, exclusive products available to franchisees at industry-leading prices, secured through head-office wholesaler negotiation. Greg also calls out a sixth element he describes as his favourite part of the model: an assigned franchise manager working directly with each franchisee. Greg names himself and his colleague Jeff Acoin as examples of the manager role, framing it as eager hands-on support rather than an administrative function. The most distinctive part of the pitch is a direct comparison Greg draws between the deck business and other home-services categories. When customers call a plumber or a furnace technician, they are calling because something is broken — a reactive, repair-oriented interaction. Decking is different: customers call because they are excited to create a new outdoor space. The franchisee gets to come in as the team building something new rather than as the team fixing something that has failed. Greg describes this dynamic as deeply rewarding — both for the franchisee and for the customer. For prospective Hickory Dickory Decks candidates evaluating the franchise opportunity at the show-floor or candidate-engagement stage, this video is a useful structured pitch. This watch page is part of the Hickory Dickory Decks content series on Franchise Direct Canada.