Founder Tom Jakes Makes the Case for Owning a Hickory Dickory Decks Franchise

This Hickory Dickory Decks brand video is delivered directly by founder and president Tom Jakes as a focused pitch to prospective franchise candidates. Compared to the multi-franchisee compilation video elsewhere in the series, this one is shorter and more structured — it is the founder's call to action, designed to be the first thing a candidate watches before going deeper into the franchise opportunity. Tom opens by addressing the three audiences most likely to be considering a franchise opportunity. The first is candidates considering a career change. The second is candidates who want to be their own boss. The third is candidates looking specifically to acquire a profitable business. He invites all three to consider Hickory Dickory Decks. The brand context is presented in clear terms. Hickory Dickory Decks started in 1987 and has grown to become the largest deck company in Canada specialising in composite decking. Tom describes the operating philosophy as building the network one happy customer at a time — a deliberate counterweight to the rapid-rollout model that defines a lot of franchise brand growth. Tom describes the lifestyle value of franchise ownership in personal terms. He has experienced — alongside many other franchisees — what he describes as great job satisfaction working outdoors. The trusted brand, he says, gives candidates the tools needed to be successful from day one rather than building those tools alone. The supporting infrastructure is named explicitly: the leading website at dex.ca, the marketing programs the brand operates centrally, the training modules available to franchisees, the buying power negotiated by head office, and the broader head-office support architecture. Tom frames all of this collectively as years saved on the road to franchise success. The video closes with a direct invitation: call the founder to learn more. This watch page is part of the Hickory Dickory Decks content series on Franchise Direct Canada.