Over the past couple of years, Chem-Dry’s approach to system-wide updates has propelled the brand even further as the world’s top carpet cleaning franchise. Franchisees have been continually investing in the concept for 37 years after the brand’s initial beginnings in Utah in 1977.
Recent developments have focused primarily on boosting the worth of each and every franchise location, a move which sets the stage for all other growth throughout and beyond North America. Franchisees now enjoy an even stronger comprehensive support system, including:
- Training staff/coach numbers multiplied for increased franchisee guidance and operator annual sales increases; marketing revamp to empower the brand’s image online; updated business software for franchise partners to improve how they manage and market to customers; and increase in commercial clients via expanded account sales efforts.
- A rise from 49 to 101 new franchisees in 2012 and 2013, respectively; increased master licensees around the globe for even greater international presence; rapid growth in undeveloped territories with support for master franchise investors.
Franchise opportunities are available in a variety of territories across Canada as the brand’s innovative shifts demand even more consumer and investor attention. As a home-based opportunity, the Chem-Dry concept is flexible and without heavy overhead expense. With a low-cost start and offering in-house financial support to qualified franchisees, Chem-Dry franchises are also offered at a discount to military veterans seeking to join a strong international brand.
With over 3,500 locations around the world, the success of the brand is largely due to the incredibly effective proprietary technology that each franchisee offers to residential and commercial clients. Based on a carbonation system that beats out steam cleaning mechanisms in dry time, the Chem-Dry system has a much lower water requirement for each job (80% less) and is friendlier to the environment.
The progress of the brand during past operation is evident when closely inspecting statistics related to customer loyalty. 90% of customers hear about the brand through other Chem-Dry loyalists and word-of-mouth channels. 96% of customers come back to Chem-Dry again and again; a leading figure across the carpet cleaning sector of home servicing businesses. As the number of single and multi-unit franchisees continues to climb, so does the widespread foundation of customers who know and rely on the brand in a range of territories around the globe.