ActionCOACH Canada : Brad Sugars on Becoming an ActionCOACH Franchise Partner
How to use this video
This video features a message from the leadership of the ActionCOACH franchise, sharing their perspective on the business and its direction. As you watch, consider the company’s values, leadership approach, and long-term vision. If this leadership style resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
In this video, ActionCOACH founder and chairman Brad Sugars speaks directly to viewers about why he created the business and what becoming a franchise partner with ActionCOACH actually involves. The clip is built around Brad's own framing of the opportunity — both for prospective franchisees and for business professionals who want to use their experience to give back to the community. Brad opens with the origin story behind ActionCOACH. He saw small business owners struggling and started the company with a mission to help them succeed. The franchise model was a natural fit for international expansion — ActionCOACH now operates in over 80 countries — and for professionals who want to combine their business knowledge with serving real owners on the ground. The middle of the video covers what franchise partners actually get when they join. Brad emphasises the proven system that's been built over 30 years, the support network of experienced coaches available when partners need help, and the community of franchise partners that surrounds every new joiner. For someone considering the leap into business coaching, that combination of system, support, and peers is positioned as the core of what ActionCOACH delivers. Brad closes by talking about what the work itself looks like day-to-day: serving clients, helping them get real results, and helping them build better businesses. The framing throughout is that ActionCOACH partners aren't selling a product — they're delivering ongoing coaching relationships that change their clients' working lives. The video sits on the ActionCOACH Canada profile within Franchise Direct Canada as one of several franchise partner introduction assets. It's the founder-direct version of the opportunity — useful for prospects who want to hear the brand vision from the person who built the company. Watch alongside the brand profile and other ActionCOACH Canada videos to understand the full opportunity before requesting more information through the brand's Franchise Direct profile.