“For the longest time, paying for services was something that many people thought was only for wealthy (especially lawn maintenance and cleaning), but it seems this belief is quickly vanishing,” says Dave Ferris, Product Manager at Jobber. “In these busy times, people value the time they can spend with friends and family. When you hire a service professional what you are really buying is more time.”
Over the years, the expansion of who contracts out their home projects for whatever reason (don’t have the skill necessary to do the job, don’t have the time, don’t want to deal with the hassles of getting the proper permits to do the work themselves, etc.) has led to the years-long and consistent growth of the home services industry in Canada.
Home services franchises cover a large number of areas including but not limited to the following categories (franchises can cross over into two or more of these categories):
- Cleaning
- Decoration
- Electrical Services
- Handyman Work (Maintenance and Repair)
- Lawn Care (Landscape and Hardscape)
- Organization
- Pest Control
- Plumbing and HVAC Services
- Property Management
- Restoration
Most experts expect consumer interest in sustainability, also referred to as green living, to factor highly into future industry growth. People are becoming more environmentally aware in regard to materials and are also looking to improve the energy efficiency of their homes.
Home Services Can Crossover with Home and Senior Care
The desire to “age-in-place” has been a key contributing factor to the growth of Canada’s home and senior care franchise industry, as more of the Baby Boomer generation nears the 65+ age range.
While traditional home care fulfills many of the tasks needed to aid older Canadians staying in their homes for as long as possible, sometimes this desire leads to the need to change homes to accommodate the needs people have as they get older. Enter home services franchises.
For example, some franchises have dedicated senior services such as home safety assessments, senior home modifications (e.g., grab bar installations, doorway widening, ramp installation, bathroom modifications, and more), along with ongoing maintenance & to-do list chore packages.
It should be noted that while the focus for these types of changes is towards seniors, these changes can also be made in the homes of people of any age that experience a change in their mobility level or meet the need for different accommodation within their homes.
Advantages of a Home Services Franchise Over an Independent Operation
Owning a home services franchise offers more advantages than launching an independent home services business. First and foremost, you benefit from brand recognition of an established business. Customers are more likely to trust familiar names when choosing someone to work in the personal space of their home.
Franchise owners also gain access to proven systems and comprehensive training that help them hit the ground running. Ongoing support ensures you never navigate the challenges of business ownership alone. Additionally, a home services franchise often includes marketing resources, operational tools, and supplier networks that simplify your path to profitability.
With an established target market that values quality and reliability, home services franchises provide the framework to focus on growing your business while delivering exceptional services.
Get Started with Franchise Direct
If helping others maintain and enhance their homes is appealing to you, opening a home services franchise is a good way to get a head start on your business idea.
At Franchise Direct, we have a large selection of franchises in the various categories of home services opportunities for you to choose from, including franchises across Canada with a range of minimum investment levels. There's likely to be something that suits your interests and budget.