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Franchising Your Business: Information and Facts


Lead Nurturing 101: Why Your Franchise Needs It

Franchisors are only closing on average 1.2% of deals that enter their sales funnel. Among the reasons for this low conversion rate is a lack of focus on lead nurturing. Learn what lead nurturing is here, along with ways to implement it in your franchise sales process.

Why You Need to Do More Than Just Generate Leads

In our Lead Nurturing 101 article, we went into the details of what lead nurturing is and gave a general overview of how it is conducted. In this article, we dive deeper into why this practice is important and why franchisors should already have its lead nurturing plan in place before reaching out to prospective franchisees.

Is Your Lead Nurturing Strategy Correct? These Metrics Will Tell You

Monitoring key performance indicators (KPIs) are an important in any business initiative. Here are 10 of them you will see when analyzing your company’s lead nurturing tactics.
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5 Trends in Online Lead Generation for Franchisors

Online advertisements are changing as much as the people reading them are. See the latest trends in lead generation in the franchise industry.

Provinces That Require Franchise Disclosure Documents

While many franchisors voluntarily provide a franchise disclosure document, provincial legislation requiring this document are fairly new. Find out which Canadian provinces and territories require potential franchisees to be provided with an FDD before signing an agreement.
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2019 Franchising Trends

What can you expect to dominate the franchise industry in 2019? Find out here.
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10 Must-Read Books About Franchising

A crucial step before becoming a franchisee is to invest quality time in researching the franchise industry. Here's a list of must-read books that will get you on your journey to franchising success.
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A Round Up of Inspirational TEDTalks for Franchisors and Franchisees

We’ve put together the top eight TED Talks that every franchise owner, franchise holder and aspiring franchisee should watch. Read on and be inspired.
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The Benefits of Franchise Resales

Franchise resales mean that someone else has already built up the business from scratch, so all you need to do is come in and put your touches on the franchise.
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The Franchise Shows and Researching

The next round of Franchise Shows, organised by the Canadian Franchise Association, are approaching. Make sure to combine attending them with online research to make your franchise choosing a wise decision.

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