We're delighted to share with you a memorable experience we recently had in Kingston, Ontario, in partnership with Columbus Café & Co Canada.

The opening of the Columbus Café & Co den on March 7 offered us a unique opportunity to demonstrate our commitment and ability to create unique experiences for our customers!

One of the exciting aspects of this event was the introduction of our innovative interactive wall concept. Designed to capture participants' attention and engage them, our interactive wall added a playful dimension to the den's opening. Visitors were invited to challenge the wall to fiery duels, creating a memorable experience that left a lasting impression.

Working closely with the Columbus Café & Co Canada team, we ensured that this event was much more than just a store opening. Our goal was to thrill the crowds, create a festive atmosphere and engage the public in attendance. Free tastings of their delicious products and other entertainment (DJ, Photo Booth) also helped to create a dynamic, lively atmosphere that attracted the attention of passers-by and the local media.

The impact of our collaboration with Columbus Café & Co Canada was not limited to the event itself. By strengthening our partnership, we also reinforced each other's position as franchisors.

The launch event for this new Columbus Café & Co den in Kingston was a success in every respect. Thanks to our fruitful collaboration, we demonstrated our ability to innovate. But also to create unique experiences for our customers, while reinforcing our brand image and attracting media attention.