Article
Why You Need to Do More Than Just Generate Leads
In our Lead Nurturing 101 article, we went into the details of what lead nurturing is and gave a general overview of how it is conducted. In this article, we dive deeper into why this practice is important and why franchisors should already have its lead nurturing plan in place before reaching out to prospective franchisees.
Article
Is Your Lead Nurturing Strategy Correct? These Metrics Will Tell You
Monitoring key performance indicators (KPIs) are an important in any business initiative. Here are 10 of them you will see when analyzing your company’s lead nurturing tactics.
Article
Franchises vs. Business Opportunities
While they are similar, and have many overlapping features, business opportunities and franchises have distinct differences that should be acknowledged before an entrepreneur signs on the dotted line to proceed with either.
Article
What is Franchising?
You've heard that a franchise opportunity could the right choice for your business ownership goals, but you're confused on what franchising actually is. Don’t despair—this article will take away the confusion.
Article
10 Reasons Why You Should Buy a Franchise
This article helps answer the most important question for potential franchisees: Why should I buy a franchise?
Article
The Importance of Training in Franchising
As part of the franchise agreement, franchisees gain access to training courses relating to their particular franchise opportunity. This is central to the success of the future franchisee as well as the franchise.
Article
How to Find the Right Franchise Location
Taking the time to find the right location for your franchise is crucial to making your business a success.
Article
Franchise Funding and the Business Plan
A necessary part of finding the funds needed to open your franchise will be the development of a business plan to present to potential lenders.
Article
Franchisee Checklist – Evaluating Yourself
Before you invest in a franchise, it's important that you take time to consider your own strengths and weaknesses before entering into serious discussion with any franchisor. These questions can assist you in this assessment.